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In the Media

02.17.11 HealthMetrix Research Selects CareMore Health Plan Website for 2011 MedicareWebWatch Certification

COLUMBUS, Ohio (February 10, 2011) - HealthMetrix Research Inc., an independent healthcare research firm, announces the selection of the CareMore Health Plan Medicare Advantage plan website for MedicareWebWatch certification. The website was selected for certification following a comprehensive review by HealthMetrix Research of over 137 Medicare Advantage websites. MedicareWebWatch certification recognizes excellence in Medicare plan website content, connectivity, design and privacy assurance. According to HealthMetrix Research Inc. president Alan Mittermaier:

"Given the increasing necessity for Medicare Advantage plans to communicate detailed information and execute transactions via the internet, plan websites must provide a high-value, positive experience for plan members, caregivers and guests. CareMore Health Plan was chosen for MedicareWebWatch certification based on the high relevance and readiness of their Medicare Advantage website. HealthMetrix Research is pleased to recognize CareMore Health Plan for its outstanding preparedness as members navigate changes to the Medicare Advantage program."

MedicareWebWatch certification is based on HealthMetrix Research’s methodology that addresses 50 website features related to: plan-specific content; external content resources; member connectivity; design and navigation; privacy and security. Certification details are available at HealthMetrix Research Inc. neither recommends nor endorses specific Medicare plans or products.

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