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In the Media

09.07.13 For baby boomers, staying fit past 50 is not a gray area

Nifty After Fifty is geared toward making exercise fun for members.

Group classes include Volley Ball-oon, a game in which everyone sits in chairs and bats around a balloon. Its Wii bowling tournaments attract hundreds of members. Computers in each gym offer "brain aerobics" classes that aim to keep seniors mentally fit. And for the independent-minded, a driving simulator similar to arcade racing games trains members to stay alert during heavy rain or blizzards.

Dr. Sheldon Zinberg founded Nifty in 2006 after customizing fitness regimens for seniors at CareMore Medical Group, a healthcare company specializing in the elderly that he founded years earlier. It took some trial and error before Nifty got the formula right, he said, pointing out that most locations have no treadmills. "People kept falling off," he noted. "Physical activity is the single best medication you can give to the boomer or senior population," he said. "If you could bottle all the benefits in a pill, it would be a bestseller by far."

CLICK HERE to read more on Los Angeles Times.